Blogging is a great way to share your thoughts and passion about any subject. Incidentally, this is also a wonderful way to make money online. There is a common perception in India that bloggers cannot earn enough through online blogging. This is not true. There are so many Indian bloggers who are earning millions from blogging in 2020.
So if you also have a blog and have not started earning money from it yet, now is the time to work on it!
Shashank Gupta, who runs his own digital marketing agency, explains five evergreen tips to make money from blogs-
1. Advertising Network
This is the easiest way to earn money; This will be a good initial effort for those who make their blog a way to earn money. Therefore, it is the most used way of making money for blogs. This method is used all over the world and it is also very popular in India.
How it works: You display the ad on your blog - when your audience clicks on these ads, you get a commission from the advertiser.
How it can be implemented on your blog:
1. Select the advertising network you want to work with. AdSense (owned by Google) is the most preferred network among bloggers and advertisers. It also has other options like BitWritizer, Infolinks.
2. Apply to your preferred network and become a publisher. At the time of applying, you have to provide details of payment (information about the account where you want to receive the commission amount) among other things, so keep all these things ready when you apply.
3. Once your application is accepted, Email id will send you a confirmation email from the network.
4. Once confirmed, you will be given ad codes that you need to put on your blog - where you want to show these ads is up to you. If you want, you can show the ad in the middle of the text section or show it again on the sidebar.
5. Once you have installed these codes correctly, you are ready to proceed. In a few hours, your ad network will start showing ads in the places where you are told.
6. Now your work is done. Now it is up to your readers to see or click on these advertisements and thus they can earn some money for you.
How much you can earn: Earnings per click can range from $ 0.01 to $ 50. How much the advertisement will pay on your blog depends on the topic of your blog, because the ad is related to that topic. Also, how much you earn depends on the audience or readers who click on those ads.
Tips to earn more: Find out which place and which type of ads get more clicks, improve your ad placement accordingly. Advertisements with photographs are more effective for some blogs, then advertisements with words for others. So till you reach the maximum, include both types of advertisements.
2. Affiliate Marketing
In this way you can earn good money from your blog. Here you want to earn by displaying advertisements for related products or services. You have to be prudent in choosing the products or services you want to promote. For this, you have to do research as well as analyze what your readers like. When you apply this method on your blog, keep this in mind that do not do too much publicity in it. Your readers come to your blog to read and share your blogging journey. So do not keep them away from your blog by presenting promotional material in front of them all the time.
How it works: Place an advertisement or link to the product / service of your choice on your blog. When a reader clicks on these links and makes a purchase, you get a commission from the company providing the product / service.
How to apply this to your blog:
1. Select the product / service you want to associate with, there are some popular affiliate networks like Clickbank, OMG India, TrueTrack Media. You can also directly associate with websites like Flipkart, Amazon etc.
2. Apply to be associated with the website of your choice. Here, apart from other information, you can also be asked about the marketing / promotional strategy of your blog.
3. Most websites will check your application and can approve or reject it within 24 to 72 hours.
4. Once your application is approved, you will be able to log in to your associated account and place various links / advertisements on your blog.
5. Check whether it is working properly by placing the relevant link / advertisement on your blog.
6. Now you are ready to start earning from this effort. Now whenever a reader will click on this link / advertisement and buy the product or service, you will get its commission.
How much you can earn: There is a big difference in how much commission you will get on each sale. It depends on the website as well as the product. You can get commission from 2.5% to 50% of the total sales amount.
In addition, earnings also depend on the product purchased by the buyer. Like, you have placed a Flipkart advertisement on your blog - If a reader buys clothes, you get a higher commission than a reader who buys mobiles.
Ways to earn more: Promote products / services that are closely related to your place and your readers and assure that they are also sold. Although it is easy to sell a popular product, it gets less commission, so always look for a product that is less popular but is a good product and that can get more commission for you.
3. Selling Your Own Product
There is no better way to earn money by selling your goods on your blog than by supreme control. This is the most stable way to earn money from your blog because you have complete control over the process. Starting from designing the product to pricing and marketing, everyone is in your right - so the more you try and earn the more you will earn.
How it works: Make a product / service according to your expertise and then sell it to your readers on your blog.
How to apply it to your blog:
1. Create a product / service by yourself or have someone else prepare it for you. You can make physical products like books, cookies, DIY kits or digital products like eBooks, video courses etc.
2. Set a selling price of your product. Decide how to deliver your product / service to customers. Can we send it by courier or mail or will it have to be delivered privately? Also, decide the mode of payment - by PayPal or bank transfer, by cash or check - you have to adopt a convenient mode of payment which is convenient for you as well as your customers.
3. Create a landing page on your blog detailing all the details related to your product. Apart from giving information about its features, its advantages and usage, make a left button to buy on it.
4. Promote your product / service to your readers as well. You can do this through e-mail marketing, social media promotion, adwords.
5. Sell your product and earn from it.
How much you can earn: You can earn as much as you want. Since everything from spending on the product to fixing the price is in your hands, the earnings from it are also up to you. The better your product, the higher its sales and the higher your earnings.
Tips to earn more: First research what your readers would like to buy and only then start designing your product / service. If you create something that your readers want, then it will sell itself like a hot cake.
4. Freelancing through your blog
If you have been writing a blog on any one topic for some time, it means that you will have a lot of knowledge, skills and expertise on that subject.
Freelancing is a way of earning money through its efficiency and expertise. If you have some selling skills, such as designing or baking, you can earn money by promoting it on your blog, as well as taking up tasks in which this skill can be used.
If you do not have any expertise, you can still guide new bloggers and charge them for advice.
You will be surprised to know that a large number of people are ready to give money in exchange for your advice - such advice which you have been giving so far for free.
How it works: You give your expertise / expertise to those you need as an advisor and they pay you in return. Alternatively you can take projects that need to be implemented and in return you get paid.
How to apply it to your blog:
1. Give a brief description of what you want to give as a freelancer.
2. Create a fully dedicated landing page listing your services on your blog. On this page, specifically mention why someone should take your service, what benefit you will give to them more than others and most important is that you must give information in your payment that how a needy should contact you And can serve you.
3. Inform your readers about your services and encourage them to use them. Along with this, appeal to them that they should discuss about these services with their acquaintances and family members. In this way your readers will be aware of the services provided by you and will use it when needed.
4. Promote your services on other mediums like advertising, social media. The more publicity you promote, the more aware you will be about your services and in this way you will also get more work opportunities.
5. Once you have a task, complete it in a professional manner. Get paid as soon as you are done and keep earning from your blog.
How much you can earn: Your earnings will depend on your level of knowledge and how popular the services you are offering. You decide the price - that is, the earning potential is unlimited. If you are an expert in your own space, then your earnings can reach the sky immediately, you can work on complex projects that you can earn more.
Tips to earn more: Never underestimate yourself. If you cannot decide the price by yourself, then do a survey among the readers how much they want to spend for a particular service. Most bloggers are saddened by the fact that they have not sold themselves properly, and thus are deprived of good earnings.
5. Advertise directly on your blog
This is another great way to earn money that many bloggers use. Although this method is quite beneficial for some people, it is not at all for some. At the ground level, this approach is similar to the ad network, for example, you advertise on your blog and you earn from it.
However, there is considerable difference in its implementation. Where you have no control over the display of ad in the ad networks and the revenue generated from it, whereas you have complete control over it.
You decide for yourself what ad will be displayed on your blog and what it will cost. In this way, the advertiser contacts you to place their advertisements on your blog, thus the middleman (ad network) gets eliminated and this increases your earning potential.
How it works: You place advertisements on your blog - you get a commission when readers click on it, or you can set a monthly or weekly fee from advertisers if you want.
How to apply it to your blog:
1. Decide where to place the ad on your blog (ad spots). You can place the ad in footer, header, sidebar or anywhere in the middle of the article.
2. Create an 'Advertise with us' page on your blog. Provide all the information on this page so that potential advertisers can make it easy to decide whether to advertise on this blog or not. Give brief information about the readers of the blog on your page, on which topics you write, and most important, be sure about the price of your ad spots. Since this is your blog, you can fix the price. Remember, you can charge differently for different places. You can place a higher price for the header banner and lower the price of the advertisement in the middle of the article. In addition, you must provide information on how to contact you on this.
3. Apply to join a monetization network where you can give information about your blog, your ad spots and their price. This will promote your blog among other advertisers as well. Bicel Aids is a very popular monetization network.
4. Create a box like advertisement hair for advertising on your blog. This will keep an eye on potential advertisers visiting your blog.
5. Some advertisers want to negotiate a price with you - so keep yourself ready for such possibilities. Once the price is fixed with the advertiser, then run their advertisement on your blog and start making money.
How much you can earn: Since you decide the price of your ad spots yourself, your earning capacity is in your hands. However, in general, the larger the readership, the higher your earning will be because advertisers also want to pay a higher price if more people are likely to see their products.
Tips to earn more: Do not put an advertisement hair board for all ad spots. Place dummy advertisements in some prominent places. This gives you some benefit mentally when a potential advertiser sees your blog. Seeing the dummy ad, the advertiser feels that there are already advertisements on the blog, that is, advertising on this blog can prove to be a profitable deal. Apart from this, it may come to the mind of the advertiser that the space left for advertising on your blog may also be filled up soon and he may be deprived of advertising on your blog. Both methods can encourage advertisers to do business with you.
Here are the top five ways to earn the most from your blog. Earning money from your blog is neither rocket science nor children's play. You have to be a little smart when choosing and designing products to promote. You have to make a little effort to increase the number of readers devoted to your blog, which will ultimately help you earn from your blog. And most important, you have to promote your blog among more and more people so that you can increase your earnings in future.
Most bloggers write very good articles, but they forget to promote it. A blog without publicity is the same as a secret diary. Only the blogger knows about it. The blog reaches the potential readers only through publicity and then it is popular among the people. So promote your blog, adopt any or all of the above mentioned measures and earn money from your blog.
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